What is Digital Marketing?

What is Digital Marketing?

Digital marketing is a marketing technique that makes use of electronic devices like desktops, laptops, phones, and tabs.

The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media.

Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet.

Basically, digital marketing refers to any online marketing efforts or assets. Email marketing, pay-per-click advertising, social media marketing and even blogging are all great examples of digital marketing—they help introduce people to your company and convince them to buy.

Here are some of the most common digital marketing assets and strategies businesses use to reach people online:

Digital Marketing Assets

Almost anything can be a digital marketing asset. It simply needs to be a marketing tool you use online. That being said, many people don’t realize how many digital marketing assets they have at their disposal. Here are just a few examples:

• Your website
• Branded assets (logos, icons, acronyms, etc)
• Video content (video ads, product demos, etc)
• Images (infographics, product shots, company photos, etc)
• Written content (blog posts, eBooks, product descriptions, testimonials, etc)
• Online products or tools
• Reviews
• Social media pages

As you can probably imagine, this list just scratches the surface. Most digital marketing assets will fall into one of these categories, but clever marketers are constantly coming up with new ways to reach customers online, so the list keeps growing!

The list of digital marketing strategies is also constantly evolving, but here are some of the strategies most businesses are using

1. Social Media Marketing

Social sites like Facebook, Twitter, LinkedIn, Instagram, having the largest active user base social media marketing is the best platform for b2c Digital Marketing

2. Search Engine Optimization

Search engine Marketing  (SEO)

Getting Organic Traffic from search results like Google is still the best Digital marketing

3. Search Engine Marketing

Search Engine Marketing (SEM)

Is getting organic traffic from search engines using paid ads like Google Ad words

4. Pay Per Click (PPC)

Getting referral traffic from various networks including search engines and social networks by placing Ads

5. Content Marketing

Getting traffic using attractive content like Text, info Graph, GIF, Video or image, Blogs is content marketing

6. Email Marketing

Still effective if well-targeted Email Marketing is attracting users by sending them emails and newsletters

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