Google Microsoft Amazon Generative AI Assistants

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If you genuinely want it, your AI personal assistant will arrive soon.

For generative AI, Google, Amazon, and Microsoft all have ideas. Will it function?

This week saw a trio of generative AI announcements from three major tech firms. Google said on Tuesday that Bard will now be available in a number of its applications, including Gmail and Docs. The next day, Amazon announced that “soon” Alexa will enable “near-human-like conversations.” Microsoft hosted a press conference on Thursday to declare its intention to integrate “Copilot,” its generative AI assistant, into many of its products.

Although the goods and services vary, the concept that the organizations behind them are pushing is the same: We’re going to integrate generative AI as much as we can into our services to improve your life because generative AI is fantastic and our generative AI tools are fantastic. Or, as Microsoft 365 general manager Colette Stallbaumer put it at the company’s event on Thursday: “Soon, you won’t be able to imagine your life without it.”Assistant and Cortana from Microsoft. It’s safe to say that those haven’t experienced the level of adoption that their creators had hoped for, both in terms of the number of users and the variety of uses that they are being put to. Just in time for its generative AI tools to take over, Microsoft will shortly stop providing support for Cortana-powered smart speakers, which it had long since abandoned. Conversely, Amazon bases its ambitions for Alexa on generative AI, which it refers to as its “north star.”

Because it isn’t yet here, all you have to do is picture your life with it. When these technologies eventually launch, you have to worry if people will actually utilize them. It’s not the first time that tech companies have invested heavily in intelligent assistants, only to have the public either despise them or not care very much about them. With Clippy, Microsoft’s infamously despised Office assistant, we can travel back to the late ’90s. Recently, smart assistants like Alexa, Siri, and Google Now have all been available. Assistant and Cortana from Microsoft. It’s safe to say that those haven’t experienced the level of adoption that their creators had hoped for, both in terms of the number of users and the variety of uses that they are being put to. Just in time for its generative AI tools to take over, Microsoft will shortly stop providing support for Cortana-powered smart speakers, which it had long since abandoned. Conversely, Amazon bases its ambitions for Alexa on generative AI, which it refers to as its “north star.”

The fact that the next-generation assistants we’re supposed to utilize for everything have already made some high-profile mistakes doesn’t help tech companies’ cause. Because of this, it is difficult to believe both what these chatbots say and that they will soon be able to carry out what their creators promise. Although the stakes were far smaller, older digital assistants were far from ideal. When chatbots are inadequate, there are actual repercussions. It irritates me when Alexa plays “Desperado” instead of “Despacito” when I ask for “Despacito.” You (and maybe many others) could get into a lot of trouble if ChatGPT inserted a tonne of incorrect material into an important work document and insisted that it was accurate.

But Microsoft is still pushing particularly hard for this idea of a personal assistant powered by generative AI that knows you and supports you throughout your digital life (it also seems to be the most advanced in developing it, aside from that $13 billion partnership with OpenAI, the hottest generative AI company out there right now). The company’s internet search statement from back in February was significant, and it probably encouraged Google to launch its internet search “experiment,” Bard, soon after. Google might have continued to take its time polishing Bard before releasing it if Microsoft hadn’t rushed in first. At the presentation on Thursday, Microsoft CEO Satya Nadella even disparaged Google, stating, “We are striving to breathe some innovation and life” into a “market that’s dominated by one player.” He didn’t mention Google by name, but it is currently facing legal action for monopolizing the search business. Furthermore: Duh.

Despite all of that, only a little increase in usage was observed after Bing received their allegedly ground-breaking chatbot. Although Google hasn’t promoted Bard as much as Microsoft has for Bing, it doesn’t seem to have attracted much attention either. The statistics we do have indicate that not many individuals are using these new goods, but neither company provides much information on this subject. After the initial excitement surrounding the release of consumer-facing generative AI in late 2022 and early 2023, interest in the technology appears to have subsided.

Some of this was anticipated. Buzz and intrigue frequently fade quickly. However, some of it is probably because individuals don’t utilize AI chatbot internet searches that frequently in their daily lives. The fact that ChatGPT usage decreased over the summer and is now increasing again in the autumn suggests that a large portion of its users are students, who may be using it to have their homework and essays completed for them rather than learning the knowledge necessary to complete their homework and essays on their own.

Therefore, businesses are now focusing on harnessing generative AI to help us in ways that go well beyond just surfing the internet, which was probably their original intention anyhow. Google and Microsoft do a great job of highlighting the benefits of their products and how much more effectively their AI tools will operate once they are integrated across all platforms rather than being isolated within individual apps or services.

Theoretically, they will be able to combine their enormous libraries of prior data and knowledge with the data and knowledge they already have about their customers, providing us humans with a tailored, effective assistant that significantly enhances both our professional and personal lives. We will all be able to concentrate our time and energy on more significant matters because the possibilities are infinite, everything functions without a hitch. Microsoft’s virtual assistant is called Copilot for a reason, and it refers to itself as your “companion” when outlining what it will do and be for you.

We’re not there yet, in actuality. Microsoft’s ultimate goal, the ability to use Copilot across all of its products, is yet to be realized, and some of its AI technologies won’t be available until next year. As for what we currently have, you still need to double-check (or you really should) the accuracy of what chatbots do and say. If and when individuals incorporate them into truly significant aspects of their lives, that will only become more crucial. To help customers accomplish precisely that, Google just released a new tool. That’s useful, but it’s also an admission. Google also keeps referring to Bard as an “experiment,” which only serves to emphasize the point that it’s something to test out but not entirely rely on.

With tech companies making ever-better digital assistants that will undoubtedly become popular once they are good enough, the current wave of generative AI assistantscan be seen as an illustration of progress. Another way to look at it is as an attempt by tech corporations to take over as much of people’s lives as they can by forcing things on them that they don’t want or need. It has primarily been the latter so far. But perhaps Copilot will turn out to be the Clippy that Microsoft knew we wanted.

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